Technology Website Producers

Media-Arts Associates Television continues to serve as a bridge between the science, technology and entertainment communities and with program series like TECHNOLOGY ! continues to develop an impressive archive of series and documentaries about science and the technologies. Participating in the company’s productions have been NASA/KSC, The University of Florida, The University of Central Florida, Boeing, Lockheed Martin, Dynamic Research Corporation, Jardon Howard Technologies, Medical Education Technology Inc., and SGI (Silicon Graphics Corporation).

Among recent programs produced by MEDIA-ARTS ASSOCIATES TELEVISION’ are two television specials showcasing a growing area of Florida high technology: Simulation Forum 2000, and, also in association with WMFE-TV, an expanded program, Florida Forum: 2001 featuring the State’s leaders discussing Florida’s high technology future. Recent MEDIA-ARTS ASSOCIATES TELEVISION documentary programs include Serious Make Believe, a dynamic documentary that shows those new to the industry how simulation touches our lives, with Adam Arkin; Immeasurable Value, a documentary on medical outreach involving vo-tech students and human patient simulation, and a feature on the Interservice Industry Training Simulation Education Conference (I/ITSEC) in Orlando in December.

Currently, Media-Arts Associates Television is developing Countdown Tomorrow, a news and information series on space and Science Slices, a rollicking children’s’ science series from the nationally acclaimed “hands-on” Orlando Science Center.

WMFE-TV, channel 24, Orlando is the local network affiliate for TECHNOLOGY !. The close association between the station and the MEDIA-ARTS ASSOCIATES TELEVISION partnership of academia, high technology and state-of-the-art television production will enable national audiences to gain a new view of science and technology. Audiences will appreciate public television’s action to bring high tech and its benefits to their attention. People want to learn new things, especially public television audiences. This program satisfies that wish.

Our Key Team Members

Priscilla Elfrey, Kennedy Space Center, NASA liaison, serves as chief creative and technical advisor to the series. She co-produced and directed the Forum series with Bob Boris. For NASA Headquarters, as executive producer, she developed and produced numerous programs in association with Cantomedia (New York) on space commercialization. Elfrey has been honored for outstanding creativity winning awards including the “Telly”, New York Film Festival, Crystal Reel, Quasar, Association of Visual Communication, US Industrial Film and Video Festival, and International Television Association.

Priscilla Elfrey was a founder and NASA project manager for the National Center for Simulation and co-founder of MEDIA-ARTS ASSOCIATES TELEVISION. Her background includes writing, directing community and street theatre. She is also the founder of two off-off Broadway theatres including The American Place Theatre.

As Associate Dean of Yale College, Priscilla Elfrey served on the Yale Public Information Board and as a producer and participant in its weekly Yale Reports television series. Elfrey is NASA liaison to the simulation community, and a member of the KSC Speaker's Bureau.

A graduate of Barnard College at Columbia University, Priscilla Elfrey did graduate work at Columbia and NYU in dramatic literature, mass media, and communication, studied film production with the Photography Workshop (Rockport, Maine), the Hollywood Producers Institute, and Valencia Community College. Elfrey is a Fellow of the Florida Center for Electronic Communication at Florida Atlantic University in Fort Lauderdale.

Bob Boris, president, and co-founder of MEDIA-ARTS ASSOCIATES TELEVISION, is Executive Producer for the series. Specializing in developing and producing key concept, regional, national and international documentary and entertainment projects, Bob’s 30-year career as an accomplished producer, writer and director of feature films includes over 200 television specials and series for both commercial broadcast, cable and public television networks.

Among Bob Boris’ recent productions is the popular and successful Florida Outlook series, The People’s Law Forum series, Newsmakers, and Property Lines. In local development at Media-Arts Associates Television, in addition to Spacecraft programs, are specials on Florida’s education crisis, the Medicaid gap, and Florida’s art treasures.

Boris is a native of Salem, Massachusetts and majored in Broadcast and Film Production at Boston University