 CBS
TV star Adam Arkin is a part of the Media-Arts Associates Television
program "Serious Make-Believe". The producers frequently use
popular actors and actresses familiar to television audiences in their
programs.
Pre-Production
Orlando
Locale
HDTV
Format
Syndication
Digital
Animation
CONCEPT
WHY VIEWERS WILL WATCH
KEY FACTORS
GENERAL DESCRIPTION
PRODUCTION TECHNIQUE
ABOUT MAA-TV
A Media-Arts Associates
Television research team reviews material for an upcoming documentary.
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Media-Arts Associates
Television continues to serve as a bridge between the science,
technology and entertainment communities and with program series like TECHNOLOGY ! continues to develop an impressive archive of
series and documentaries about science and the technologies.
Participating in the company’s productions have been NASA/KSC,
The University of Florida, The University of Central Florida, Boeing,
Lockheed Martin, Dynamic Research Corporation, Jardon Howard
Technologies, Medical Education Technology Inc., and SGI (Silicon
Graphics Corporation).
Among recent programs
produced by MEDIA-ARTS ASSOCIATES TELEVISION’ are two television
specials showcasing a growing area of Florida high technology: Simulation
Forum 2000, and, also in association with WMFE-TV, an expanded
program, Florida Forum: 2001
featuring the State’s leaders discussing Florida’s high technology
future. Recent MEDIA-ARTS ASSOCIATES TELEVISION documentary programs
include Serious Make Believe, a
dynamic documentary that shows those new to the industry how simulation
touches our lives, with Adam Arkin; Immeasurable
Value, a documentary on medical outreach involving vo-tech students
and human patient simulation, and
a feature on the Interservice Industry Training Simulation Education
Conference (I/ITSEC) in Orlando in December.
Currently, MEDIA-ARTS
ASSOCIATES TELEVISION is developing Countdown
Tomorrow, a news and information series on space and Science
Slices, a rollicking
children’s’ science series from the nationally acclaimed
“hands-on” Orlando Science Center.
NETWORK
TELEVISION AFFILIATE
WMFE-TV, channel 24, Orlando is the local network affiliate for TECHNOLOGY
!. The close association between the station and the
MEDIA-ARTS ASSOCIATES TELEVISION partnership of academia, high
technology and state-of-the-art television production
will enable national audiences to gain a new view of science and
technology. Audiences will
appreciate public television’s action to bring high tech and its
benefits to their attention. People
want to learn new things, especially public television audiences.
This program satisfies that wish.
CREATIVE
AND TECHNICAL ADVISOR
Priscilla
Elfrey serves as chief creative and technical advisor to the
series. She co-produced and directed the Forum
series with Bob Boris. For
NASA Headquarters, as executive producer, she developed and produced
numerous programs in association with Cantomedia (New York) on space
commercialization. Elfrey has been honored for outstanding creativity
winning awards including the “Telly”, New York Film Festival,
Crystal Reel, Quasar, Association of Visual Communication, US Industrial
Film and Video Festival, and International Television Association.
Priscilla Elfrey was a
founder and NASA project manager for the National Center for Simulation
and co-founder of MEDIA-ARTS ASSOCIATES TELEVISION. Her background
includes writing, directing community and street theatre. She is also
the founder of two off-off Broadway theatres including The American
Place Theatre.
As
Associate Dean of Yale College, Priscilla Elfrey served on the Yale
Public Information Board and as a producer and participant in its weekly
Yale Reports television series. Elfrey is NASA liaison to the simulation
community, and a member of the KSC Speaker's Bureau.
A
graduate of Barnard College at Columbia University, Priscilla Elfrey
did graduate work at Columbia and NYU in dramatic literature, mass
media, and communication, studied film production with the Photography
Workshop (Rockport, Maine), the Hollywood Producers Institute, and
Valencia Community College. Elfrey is a Fellow of the Florida Center
for Electronic Communication at Florida Atlantic University in Fort
Lauderdale.
SERIES
EXECUTIVE PRODUCER
Bob Boris, president, and
co-founder of MEDIA-ARTS ASSOCIATES TELEVISION, is Executive Producer
for the series. Specializing
in developing and producing key concept, regional, national and
international documentary and entertainment projects, Bob’s 30-year
career as an accomplished producer, writer and director of feature
films includes over 200 television specials and series for both
commercial broadcast, cable and public television networks.
Among Bob Boris’ recent
productions is the popular and successful
Florida Outlook series, The
People’s Law Forum series, Newsmakers,
and Property Lines. In
local development at Media-Arts Associates Television, in addition to
Spacecraft programs, are specials on Florida’s education crisis, the
Medicaid gap, and Florida’s art treasures.
Boris
is a native of Salem, Massachusetts and majored in Broadcast
and Film Production at Boston University
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